HOW DOES TOMMY FEEL ABOUT FAKE?

Companies take it very seriously and do not support the people selling fake brands under their company’s name. It costs them money to fight these people and protect their brand image and it also devalues the brand itself. It is also unfair to people who pay full price for these brands because it becomes so common and worn by everyone, so the real satisfaction level of wearing that brand decreases. Big brand companies come up with unique designs for their customer and spend money on copyrights, logos and trademarks. So it is not cost-effective for them to have people selling fake products of their brand. Some people take fashion very seriously as well as the companies providing products. So providing fake products can plague the company and brand, also can also shift people away from it. So what companies do these days about fake products is that they try to find out where the fake products are coming from and take legal action against them.